So, have you seen the new commercial and what do you think? Personally, I say bravo to Nike for putting it out there and confronting the issue. How else are they going to stand by Tiger? They absolutely have to address it. This commercial has gotten good reviews and bad reviews - but one thing has happened - the Nike brand is on everyone's lips again, and ultimately, that's every marketer's goal. Are they getting too personal with this? My opinion - no - because the press and celebrity media have done everything they can to dig up stories on Tiger and they have shared every tidbit of information they can about his personal life. Nike, with Tiger's permission, approached it head on and I applaud them.
If you read my blog often, you know I have close ties to golf through my husband and Tiger has always been my favorite player. I don't agree with what he has done in his personal life, but I still think he is an amazing athelete. I've always loved Tiger and Nike's collaborations, so can't wait to see the next installment in this chapter.
In the words of the legendary David Ogily:
"Advertising reflects the mores of society, but it does not influence them."
"Don't bunt. Aim out of the ball park. Aim for the company of immortals.